How do we perceive others when we drink coffee?
A few years ago I did some research looking at how different coffee drinks affect perception. What struck me was that when people drink coffee, the negative feelings tend to diminish. And I was surprised to see how many folks are able to see the benefit. In fact, when you talk to people about their negative feelings toward coffee or other caffeine products, I think they generally see coffee as an enjoyable drink that can help improve concentration and alertness (though not necessarily alertness at the expense of other aspects of one’s overall health — like sleep or mood). For…
